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Nu Skin To Enter Chinese Retail Market

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By: TOM BRANNA

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Nu Skin Enterprises, Provo, UT, plans to enter the retail market in China with the opening of more than 100 outlets on Jan. 8. The personal-care distributor said it will open retail outlets in Zhejiang, Jiangsu, Fujian, Guangdong and Shanghai. Nu Skin said it has worked with Chinese regulatory agencies to develop a modified business model to address the direct-selling ban in China, a market with more than 1.3 billion consumers.Over the last five years, the company has invested $80 million to acq...

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